CWM Goes to the Victoria International Chalk Festival (again!)

On September 13th and 14th this year, CWM joined a bunch of incredible chalk artists for a weekend of power chalking on Government Street in Victoria!

We entered the Victoria International Chalk Art Festival for the second year in a row…

And here’s what we chalked:

put yourself in someone else's...

put yourself in someone else’s…

This was the final piece in our summer Shoe Project. If you haven’t already seen the work we did around Vancouver, check our the other shoes we chalked!

Our piece on Government Street

Our piece on Government Street

Details of each pair of chalky shoes to come! Stay tuned! 🙂


The Chalk of the Town: Rainbow Shoes


Rainbow Shoes

Rainbow Shoes

When did you come out?

When did you come out?


When did you come out?


“Every time I meet someone new.”

“Every job I have.”

“I wanted to, but couldn’t.”

“I was outed without my consent.”

“I’m straight so I didn’t have to.”

The Chalk of the Town: Maasai Sandals

Maasai Sandals, David Lam Park

Maasai Sandals, David Lam Park

Maasai Sandals

Maasai Sandals


”I think people need to understand the culture of the others and respect it. You should not use it to your own benefit, leaving the community – or the owner of the culture – without anything. If you just take what belongs to somebody, and go and display it and have your fortune, then it is very wrong.”
– Isaac ole Tialolo, a Maasai elder leader and chair of the Maasai Intellectual Property Initiative. In conversation with the BBC, he expressed his discontent with organizations that currently sell his culture as a brand.

It is estimated that over 10,000 companies all over the world may be using the Maasai name in their products.
The top 6 of these each have gained over $100,000 in sales over the last ten years, using the Maasai name or aspects of their culture.
“Not a cent of these profits went to the originators of the culture themselves.”

Source: ‘Commoditizing a Culture: The Negative Effects of Branding on Minority Groups’. Business Today, 06.Jul.2014

Chalky Definitions: Classism



“Prejudice against or in favour of people belonging to a particular social class.” – CWM

The Chalk of the Town: HandMeDown Sneakers



It’s Not Because I’m Lazy. It’s Because…


“I face multiple employment  barriers.”

“I was born into poverty.”

“I don’t have an address to put on my resume”

“They want a phone number to contact me, but I don’t have one.”

“I don’t own proper interview attire.”

“Nobody will give me a chance.”

“I don’t have the money to buy makeup.”

“People judge me for the way I look.”

“There is not enough affordable housing in THIS city.”

“I am not able to get the treatment I need.”